Writing Copy

 The Subject Line

Start with the subject line and make it compelling, not long and not over the edge.

Create your subject line based around something everyone can relate to.

Think of a funny story we all heard as kids, make it a rhyme like Dr. Seuss, make it something people can relate to, make it believable, happy, positive, relevant to today.

Search You Tube for a top rated video and key off something in the video. Do the same for a top ad that you hear or like and while you cannot use the words directly from an ad, you can use them in ways to get your point across.

The body of the copy

There are 2 schools of thought on the body. Some people like long copy while others prefer shorter copy. I personally prefer shorter copy as I think the website is where the selling is done and not the sales letter.

The main purpose of the body of your letter is to get people to take action—whatever that action is.

Generally this is to get people to your site, and this is why I keep my letters short. I say what I need to say and give them the link to the sales page.

Humor is fine in a letter as long as you remember that what you think is funny, may not be funny to someone else.

Also be careful about using specific references that not everyone will understand. In the South people say “Ya’ll” but that is not common in other parts of the US and world.

That brings up another point and you are marketing to the world when you are online, so you need to keep this in mind with your writing.

For example to complain about $3 a gallon gasoline will not get much sympathy when some parts of the world are paying $5 or more per gallon.

Keep your religious and political views out of your copy as they have no place in a sales letter unless you are targeting a religious or political audience.

Find letters you like and make changes to them and use them for yourself.

You are free to use any AR messages in 12SC for any product or program you desire as you can simply make a few changes to the copy and you are good to go.

Power Words

Bargain

Bargain

Benefit

Big,

Easy/Easily

Excellent

Exciting

Expert

Fantastic

Fortune

Free

Greatest

Guarantee/Guaranteed

Health/Healthy

Highest

Immediately

Informative

Limited

Limited Time

Lowest

Money

Professional

Profit

Profitable

Quick/Quickly

Quickly

Rare

Revealing

ROI

Special

Startling

Tested

The Persons name

Unique

Wealth

Yes

You/Your

Sample Subject Lines

Subject lines for vitamins

How do you feel?

What would your body say?

Is your heart talking to you?

What does your liver think?

Subject lines for automobile mechanics

If you’re car were an airplane, would you fly it?

Bad Breaks lead to Bad Breaks

Burning oil is like burning money

Is your car on Crack

Subject lines for Opportunities

Opportunity does not knock, it clicks

You’re reading this, so our advertising works

My bank account is rocking, so you better come knocking

Which do you prefer, ocean breeze or mountain air?

Mercedes, BMW or Jaguar?

Why is free a 4 letter word?

Program jumpers beware; you will stick with this one

Is $300 extra per month for now work, not enough?

Danger-Danger-Warning-Warning—Mass income alert Dr. Smith…

Sample Ads

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